At the 2023 China International Apparel & Accessories Expo in the spring, Shengzhou Yili Necktie & Garment Co., Ltd. (hereinafter referred to as “Yili”), a company based in Shengzhou City, Zhejiang Province, China, successfully attracted customers from all over the world to visit and communicate with us. During the three-day event, Yili showcased our exquisite ties, bow ties, pocket squares, men’s suspenders, and other products, allowing customers to experience the quality and design of our products firsthand.

Throughout the exhibition, we actively interacted with customers from various industries, sharing the story of Yili brand, product features, and future development direction. Through face-to-face communication, we gained a better understanding of customer needs, laying the foundation for providing higher quality products and services in the future.

In-Depth Understanding of Customer Needs and Market Trends

Customer Interaction

To gain a deeper understanding of customer needs, we engaged in interactive communication with customers from industries such as apparel, men’s accessories, wedding services, and gifts. These customers provided many valuable suggestions for our products and services, helping us better understand market trends and customer needs.

Market Dynamics

Through in-depth communication with customers, we gained a deeper understanding of market trends and customer needs. This not only helps us continuously optimize product design and service concepts but also provides strong guidance for future market expansion and product research and development.

Competitive Advantage

As a source manufacturer, we can independently complete the entire process, from fabric production to the finished tie. At the exhibition, we demonstrated this core competitive advantage to customers, showing them that we have significant advantages in sample production flexibility and speed while maintaining excellent quality control. Additionally, we introduced our collaborative team, including our sales, design, production, and e-commerce operation teams, all working together to provide customers with comprehensive support and services.

Introduction and Core Competitiveness of Yili Company

Brand and Positioning

As Shengzhou Yili Necktie & Garment Co., Ltd., our brand MILLIONAIRE is dedicated to the production and sale of ties, bow ties, pocket squares, men’s suspenders, and women’s scarves. We have won customers’ recognition and love with our exquisite craftsmanship, high-quality materials, and fashionable design. Our main target is B2B customers, including brand owners, wholesalers, intermediaries, individual brands, and retail stores.

Production Advantages and Team Configuration

As a source production factory, we offer a one-stop service from fabric production to the completion of tie manufacturing. This gives us a significant advantage in sample production flexibility and speed while maintaining excellent quality control. We have about 100 employees, including sales, design, production, and e-commerce operation teams, working together to provide customers with comprehensive support and services.

International Market Expansion and Cooperation Experience

Our products have received high praise worldwide, selling well in Europe, Africa, Asia, North America, and South America. Our extensive cooperation experience has enabled us to establish close partnerships with major brand owners, large retail stores, regional apparel brands, and internet celebrity brands. These successful cases not only allow us to better understand customer needs but also improve communication efficiency, reduce order error risks, and lay a solid foundation for future cooperation.

We focus on establishing contacts with customers from different countries and regions, accumulating rich experience in local transportation and customs clearance. Therefore, regardless of the shipping and customs clearance procedures in the customer’s country, we can ensure that the products are delivered smoothly. This experience not only makes our cooperation smoother but also increases customer confidence in our professional capabilities and service quality.

To meet the needs of various customers, we always adhere to a customer-first philosophy, thoroughly understanding customers’ specific needs and expectationsand providing personalized products and services. This customer-oriented approach has earned us widespread praise in the international market and laid a solid foundation for further business expansion.

Compared to other competitors, we have significant advantages: a more complete team configuration and our own jacquard machines for fabric production. Many of our peers lack jacquard machines and can only purchase fabrics for tie production. In comparison, we have greater flexibility and faster response in sample production while maintaining better control over product quality. These advantages allow us to stand out in the fierce market competition and win the trust and support of our customers.

2023 China Spring Fashion Expo Outlook and Achievements

Exhibition Results and Customer Relationship Building

At the 2023 China Spring Fashion Expo, we established good connections with customers from around the world and gained many potential cooperation opportunities. Through face-to-face communication with customers, we better understood market demand and customer expectations, which will help us further optimize products and services to meet customers’ individual needs.

Market Trend Insights and Product Innovation

Attending the expo allowed us to gain a deeper understanding of market trends, promoting product innovation and design improvements. Understanding the latest fashion trends and customer needs helps us maintain the competitiveness of our products, continuing to provide customers with unique and fashionable ties and accessories.

Brand Promotion and Business Expansion

During the exhibition, we actively displayed Yili’s brand image, product features, and core competitive advantages. Through the platform of the expo, our brand gained more recognition and attention, helping us expand our business and attract more potential customers.

Summary and Prospects

The 2023 China Spring Fashion Expo brought valuable customer resources and market information to Yili. In the future, we will continue to strengthen communication and cooperation with customers, striving to improve product quality and service levels to meet the ever-changing market demands. We are confident in our ability to continue steady growth in the global market and provide more customers with outstanding tie and accessory products.